Pay Per Click (PPC) and Cost Per Click (CPC)
Advertising Campaigns
Pay-Per-Click Advertising Campaigns such as those offered
by Google
Adwords and Microsoft
adCenter are the perfect vehicle to garner qualified leads
to your website. Relying on Search Engine Results only can bring
clients if they are willing to search for your website, or
are interested in the short review stated about your website in
your content and page titles.
An integral part of Search
Engine Marketing, Pay-Per-Click
Advertising Campaigns get results because they are shown to
a user based on their search results. Because we know what they
are looking for, we can produce a Landing
Page dynamically that
gives them the results they are looking for. Finding what you are
looking for on the internet can be an arduous task sometimes, so
by giving a user what they are searching for, you've produced a highly
motivated client whose interest is based on your product.
As part of your Search
Engine Marketing Campaign a properly designed Pay-Per-Click
Advertising Campaign can be an integral part of your overall strategy.
What is Pay-Per-Click?
Pay per click (PPC) is an advertising model used on search engines, advertising
networks, and content websites/blogs, where advertisers only pay when a
user actually clicks on an ad to visit the advertiser's website.
How does Pay-Per-Click work?
Advertisers bid on keywords they predict their target market will use
as search terms when they are looking for a product or service. When
a user types a keyword query matching the advertiser's keyword list,
or views a page with relevant content, the advertiser's ad may be shown.
These ads are called a "Sponsored link" or "sponsored ads" and
appear next to or above the "natural" or organic results on search
engine results pages, or anywhere a webmaster/blogger chooses on
a content page.
What can Pay-Per-Click do for me?
As part of my Suite of Search
Engine Marketing Services I offer both PPC
Keyword Discovery and PPC
Campaign Support. These services will allow you
to research your most of your PPC Campaigns by researching the
your most effective keywords, their estimated traffic statistics
and the costs involved with bidding for them.
How do I get Started with my PPC Campaign?
Once your optimum keywords and budget are established, your PPC Campaign
will be individualized to your specifics. PPC Campaigns can be designed
to show your ads in search engine results, pages with similar content,
or by geographic or demographic specifications. You can even choose
the time of day or how you would like to spend your monthly budget.
How can I maximize the potential of my PPC Campaign?
Landing Pages for your PPC Search results are an excellent way to maximize
your potential for qualified leads. These pages are simple in content
and have either or short contact form or return the results of the
product a user is searching for. The message point of the pages is
to garner the most leads or sales possible from the users. Because
users have clicked on a specific keyword the page can be changed
dynamically to reflect what the user is searching for adding a personal
touch to the pages message.
Can I track the results of my PPC Campaign?
Absolutely. Campaign management portals are web based and offer you the
possibility to Log in at any time to see how a campaign is performing.
Individual keywords and ads show specific data regarding clicks and
costs. You can produce reports of your entire campaign or select
a specific set of dates.
Can you do this for me?
My PPC
Campaign Support Service will manage your campaign and
forward the reports and data you require as you request.
Contact
Us today! Get more information on
Google Adwords and Microsoft adCenter Pay Per Click Advertising
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