Technology 101 - IM The Web Guy |
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What are META tags
Meta tags are hidden tags in the head area of your HTML document
that
contain data
read by Search Engine Spiders. Users can only see the title which
shows at the top of your browser.
Sample Meta Tags
<html>
<head>
<title>Your page Title</title>
<meta name="description" content="Here is the
description shown in the search engines" />
<meta name="keywords" content="keywords here,
between commas" />
</head>
Title Tag
The contents of the Title tag is generally displayed by the browser
at the top of the browser window. The search engines use the Title
tag to provide a link to the sites which match the query made by
the user. Having keywords in the Title tag of a page can significantly
increase the search engine ranking of the page for those keywords.
Meta Description Tag
Invisible strings of code your web developer can place inside your
home page which can facilitate more chance that your site will get
noticed by robots (aka meta crawlers) when registered on some search
engines. Meta tags come in two basic types, meta description tags
and meta keyword tags. Their actual degree of usefulness is widely
debated and probably secondary to refined means of promoting your
site to a specific target audience.
Meta Keywords Tag
Generally refers to any word or phrase the user might search for
in order to find a Web site or a page. Each variation of a keyword,
such as the plural form of the word, is treated like a separate
keyword. Phrases (i.e., a string of multiple keywords) is generally
used interchangeably.
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